After spending the day with the wonderful folks over at the Dupage Library System, I realize at how much these systems do in the State of Illinois. The fact that the state has not been providing them with their much needed funding is increasingly worrisome. What will we do if they go belly-up?
On the bright side, the viral campaign that they launched to send emails to the Governor and Comptroller is impressive to say the least. They were hoping to get 3,000 emails, but they got so many more. The 20,000 emails prompted Illinois to release about 1/3 of the funding. I’m sure another campaign will follow, but this demonstrates the value of social media marketing strategy to libraries.