Social Media Marketing: Tapping into our patrons
Librarians have been paying close attention to social media, aka web 2.0, social networking etc for some time, but are we missing an important part of the social media explosion? Books like Socialnomics: How Social Media Transforms the Way We Live and Do Business, and Groundswell: Winning in a World Transformed by Social Technologies, among many others, discuss the importance of social media marketing.
Did you know that it took nine months for Facebook to add over one hundred million users? Did you know that the fast growing demographic segment of Facebook are users between 55 and 65 years in age? Did you know that businesses are expected to quadruple the segment of their marketing budget allocated for social media marketing?